Jonathan was appointed CEO of Elmwood at the age of 26 and ran a management buyout of the company in 1988. Elmwood was the lead consultant behind the FA 2006 World Cup bid and played a fundamental role in the turnaround of ASDA in the early 1990s. He became Chairman of Elmwood in January 2000.
Jonathan also co-founded Design Yorkshire and raised around £200,000 to stimulate the use of better design throughout the region. He was appointed a member of the Design Council in 2000.
jonathan.sands@designcouncil.org.uk