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This Water packaging by Pearlfisher for Innocent

Packaging design by Jonathan Sands

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands

Are many products meaningless without their packaging? Jonathan Sands explains packaging design's role in protecting contents, selling products, and helping people to use them He discusses the rise of green packaging, how consumer driven demand is helping to improve packaging recyclability as well as reducing greenhouse emissions.

Automotive design glossary

Design Council | Home > About design > Design disciplines > Automotive design by Chris Clements and Dr Samantha Porter > Automotive design glossary

These terms fall into two categories; the first concerns the design process and the second the vehicle itself Process 3D CAD surface modeler - The software used to design the form of the vehicle. Clay - A wax-based modelling clay used to make scale and full-size models of vehicles. Ellipse guides, sweeps & curves - Drawing aids. Ellipse guides (various sizes and angles) are used for accurate...

The Duke of Edinburgh presents the 2006 Prince Philip Designers Prize to Thomas Heatherwick

Groundbreaking visionary wins design world Oscar

Design Council | Home > Press > Groundbreaking visionary wins design world Oscar

Thomas Heatherwick RDI, the innovative designer whose stunning and often eccentric designs have enlivened public spaces around the UK, has won the prestigious Prince Philip Designers Prize.

Chris Wise

Chris Wise

Design Council | Home > Our people > Our Council > Chris Wise

Chris is a former board member at structural engineering consultancy Ove Arup & Partners and now runs his own engineering and environmental design consultancy, Expedition Engineering. He is only the second structural engineer to become a Royal Designer for Industry and the first Professor for Creative Design at Imperial College.

Packaging design glossary

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Packaging design glossary

A guide to some of the terms used in packaging design Bespoke packaging - a unique solution, e. g. a specific box or bottle shape. Blocking - how individual packs work together to create the illusion of something much bigger. Bogof - trade acronym for a 'buy one get one free' promotion. DPP (direct product profitability) - a term used to describe the contribution to profit of an individual...

Palm V designed by IDEO

Your questions answered

Design Council | Home > About design > Business essentials > Innovation by Bettina von Stamm > Your questions answered

Bettina von Stamm answers some frequently asked questions about design and innovation Why should I think about design in the context of innovation? Innovation requires: taking risk, exploration and experimentation, focus on customer needs (latent and explicit). These are all things that designers are trained to be good at; designers can also help communicate novel and complicated concepts to...

Packaging refresh

Design Council | Home > Case studies > All case studies > Innocent Drinks > Packaging refresh

Time to refresh the packaging for Innocent Five years after launch, Innocent’s success had led to expansion but there was increased competition in the marketplace. As more and more products were added to the brand portfolio, a noticeable visual fragmentation was occurring in the range. With solid expertise in repositioning food & drink brands, Pearlfisher was asked to examine what did and...

Automotive design by Chris Clements and Dr Samantha Porter

Design Council | Home > About design > Design disciplines > Automotive design by Chris Clements and Dr Samantha Porter

Automotive design is a complicated discipline. Although primarily concerned with the appearance of a vehicle, it is governed by various factors including security, safety and engineering - all of which have their own set of specialists. This means that as well as designing to very high standards, automotive designers must have excellent teamworking and communication skills Chris Clements and Dr...

Nine examples

Design Council | Home > About design > Design disciplines > Automotive design by Chris Clements and Dr Samantha Porter > Nine examples

Some inspirational examples of automotive design, chosen by Chris Clements and Dr Samantha Porter Project: Austin MiniClient: AustinDesigner: Alec IssigonisYear: 1955-58 At a time when almost all cars had a separate chassis and a longways-mounted front engine with rear wheel drive, Issigonis embarked on a package-driven design study. His targets for the dimensions of the passenger compartment...

Key challenges for Automotive designers

Design Council | Home > About design > Design disciplines > Automotive design by Chris Clements and Dr Samantha Porter > Key challenges for Automotive designers

Automotive design isn’t all glamour. The challenges are many and varied - from designing sustainably through to meeting safety requirements The complexity of the product The car is one of the most complex products available for consumer purchase. It has a greater number of functional attributes than a static design object and, as such, requires several teams of specialists to work on its...