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2 bricks of Lego

Eleven examples

Design Council | Home > About design > Design techniques > Materials by Chris Lefteri > Eleven examples

Chris Lefteri's examples demonstrate effective use of materials in everything from Smart cars to Swatch watches  Project: Plastic Bags Client: Symphony Plastic Technologies plc Designer: N/A The European Directive for Packaging and Packaging Waste states that 65% of all packaging must be recovered if it is not practical for individual companies to organise the recovery, and recycling, of their...

How do I stand out against the competition?

Design Council | Home > About design > Design in... > Design in... manufacturing > How do I stand out against the competition?

In a crowded market, it can be hard for customers to find your products. You may have a superb product, but if there are many other similar offerings all clamouring for attention, it may get lost amongst the noise. What’s needed is a way to differentiate your product from the rest and set it up on a higher level – then you can stand out on a value basis, rather than having to compete on cost or...

Standards and regulations

Design Council | Home > About design > Business essentials > Sustainability by Beatrice K Otto > Standards and regulations

Anyone involved in sustainable design should be aware of some basic standards and directives ISO 14062  There have been no sustainable design standards so far, and the nearest thing has been the ISO 14001 standard for environmental management. However, ISO has developed ISO 14062, focused on product design and development.  It is currently developing a standard – which will be for guidance...

Debbie&Andrew's packaging and branding by Elmwood

Debbie & Andrew's

Design Council | Home > Case studies > All case studies > Debbie & Andrew's

With an uninspiring brand and outdated packaging, premium sausage manufacturer Manor Born was failing to reach customers outside its North Yorkshire home. A radical rebranding project improved the company’s name, brand positioning – and fortunes.

Rebranding results

Design Council | Home > Case studies > All case studies > Debbie & Andrew's > Rebranding results

Andrew Keeble of Manor Born admits that when he first saw the results of his company’s expensive rebranding project, he thought: ‘Is that it…? ’ When the company’s profits grew by 57 percent in the first three months of the new brand hitting the shelves, however, he knew it had been worthwhile. Manor Born was a premium sausage maker without a premium brand and without premium brand buyers. The...

Winning the sales

Design Council | Home > Case studies > All case studies > Debbie & Andrew's > Winning the sales

Debbie and Andrew Keeble have always made super premium sausages, but they used to hide behind their company name, Manor Born. No one even knew they existed and customers had no way of identifying with them and their passion for good food and good farming. Then everything changed. Debbie and Andrew Keeble are the co-founders of Manor Born. They are also a married couple, with a family of four...

Choosing a packaging designer

Design Council | Home > Case studies > All case studies > Vitacress > Choosing a packaging designer

Having decided to establish itself as a consumer brand, Vitacress could at last begin to take control of the marketing and appearance of its products on the supermarket shelf. With no budget for other promotional or marketing support, its chosen products would have to rely completely on their appearance to make an impact on customers. Finding the right packaging designer was therefore critical...

The design process

Design Council | Home > Case studies > All case studies > Vitacress > The design process

Having been chosen by Vitacress to develop the first packaging for its new consumer range of Baby Leaf Salads, Financial Designs’ first job was to research supermarket shelves to gauge how other brands communicate premium quality through design. With no budget for consumer research or focus groups, Ludwig Haskins of Financial Designs had to rely on his own design expertise and personal...

Image of assorted metal packaging

Best in Metal Awards

Design Council | Home > Directory listings > Events and competitions > Best in Metal Awards

Organised by the Metal Packaging Manufacturers Association, the Best in Metal Awards reward excellence in metal packaging.

Help and advice

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Help and advice

Getting packaging right is essential for a successful product launch. Jonathan Sands guides you around some of the potential challenges you might face in creating effective packaging design Getting the story right The first question you should ask is what is it that makes your product different. It could be based on an insight from research that shows how your product differs from the rest or...