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Selective laser sintering by ComplexMatters

Emerging technology by Peter Davies

Design Council | Home > About design > Business essentials > Emerging technology by Peter Davies

Almost everything that is designed is influenced by the latest developments in technology. Peter Davies investigates how designers react to emerging technologies and explains how they can be integrated into the design process to give products that essential competitive edge

Intellectual property by Iain Stansfield

Design Council | Home > About design > Business essentials > Intellectual property by Iain Stansfield

With more than 4 million patents in force worldwide, it’s not just global companies such as Sony and Nike that need to watch out for infringers and plagiarists. Legal expert Iain Stansfield explains how intellectual property law can help in the battle against the copycats High profile cases such as Apple vs. Apple Corps and Dyson vs. Hoover highlight just how valuable intellectual property can...

Examples

Design Council | Home > About design > Business essentials > Sustainability by Beatrice K Otto > Examples

From sandwich wrappers to solar-powered clothing, sustainable design is helping companies become more innovative and to stay ahead of the competition Project: EcopaintSustainable design elements: reducing pollution, enhancing health The British company Millennium Chemicals has developed Ecopaint, a coating for buildings which soaks up the nitrogen oxides that cause smog and respiratory...

2 bricks of Lego

Current issues

Design Council | Home > About design > Design techniques > Materials by Chris Lefteri > Current issues

Whether it’s getting to grips with new legislation or finding ways to try out new ideas, there a many challenges associated with the creative use of materials New political legislation The environmental impact of consumerism in the form of products and packaging is forcing governments to produce new initiatives to deal with excessive waste. Increasing pressure is being placed on manufacturers...

Your questions answered

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Your questions answered

From finding the right consultancy to creating a great brief, Jonathan Sands answers some frequently asked questions about packaging design How do I find a design consultancy? Do your homework! The Design Business Association keeps a database of design consultancies. However don't just pick from a list, make sure you take references from satisfied clients. Check out past winners of...

10 golden rules

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > 10 golden rules

Jonathan Sands's ten golden rules for commissioning successful packaging design Conduct a thorough audit of all competitors in your market before you start, and make sure you understand their respective positionings and attributes. Then create your own. Look at what is happening in other markets, e. g. if you are just considering the UK or Europe, what is happening in the US or Far East that...

Vitacress

Design Council | Home > Case studies > All case studies > Vitacress

Ground breaking packaging design helps salad brand achieve 33 percent market share in just 20 months

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Reinvent Packaging Design Competition

Design Council | Home > Directory listings > Events and competitions > Reinvent Packaging Design Competition

Designboom and Procter & Gamble are holding a competition to reinvent the designs of three leading brands.

Launching the product

Design Council | Home > Case studies > All case studies > Vitacress > Launching the product

Vitacress Baby Leaf Salad was launched in Portugal in August 2003. No fanfare, no additional promotion, no dedicated marketing push. The product was put on the shelves – and Vitacress waited to see what would happen. ‘We decided to just let consumers get used to the idea of seeing Vitacress on the supermarket shelf, ’ explains Susana Pais. ‘Only after eight months did we start doing in-store...

How can my company make the right impression with customers?

Design Council | Home > About design > Design in... > Design in... manufacturing > How can my company make the right impression with customers?

You have a great product that works well at a competitive price. So why are customers buying your competitor’s product instead? One reason could be that your rival has a brand that customers prefer. The modern concept of a business brand is a collection of strong, coherent ‘statements’ that tell customers what a company is about, and what it stands for. Businesses with weak brands will fail to...