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A sustainable future

Design Council | Home > Case studies > All case studies > Vitsoe > A sustainable future

By focusing on one great product and great customer service, Vitsoe has transformed its fortunes from near ruin to strong annual sales – 25 per cent of which are exports. Sustainability is the key. The product, which has been around for more than 40 years, will last a lifetime and can change as customers needs change. That sustainability is also reflected in the fact that all Vitsoe’s packaging...

Kati Price

Kati Price

Design Council | Home > Our people > Our team > Kati Price

At the Design Council I develop content for the website. I'm responsible for gathering, commissioning and packaging design knowledge in imaginative and creative ways to add value to users' businesses and organisations. Before joining the Design Council I worked as a freelance PR and marketing consultant. Clients included the Sorrell Foundation, Vitsoe and Thorsten van Elten. Prior to that I...

FeONIC Soundbug audio product using Terfenol-D technology

Developing a brand

Design Council | Home > Case studies > All case studies > FeONIC > Developing a brand

Seven years on, Newlands Scientific has become FeONIC plc, a company with a strong, clearly defined brand that adds weight and coherence to its range of groundbreaking products. Neither the successful branding of this new technology, nor the products developed to commercialise it happened overnight. Indeed, creating a clearly defined brand did not seem like a priority until quite a way into the...

The future for inclusive design

Design Council | Home > About design > Design techniques > Inclusive design by Roger Coleman > The future for inclusive design

Population ageing and disability rights are two well-established and highly predictable issues that will not go away. It is these two issues that have, and will continue to, shape the future for inclusive design Population ageing began in the UK some 150 years ago, and is now a widespread characteristic across the developed world, with Japan currently the most mature nation in the world. This...

Dick Powell on design-led innovation in manufacturing

Design Council | Home > Case studies > All case studies > Aqualisa > Dick Powell on design-led innovation in manufacturing

‘There is a paucity of manufacturing companies left in the UK, but among those that do remain, it’s rare to come across someone who doesn’t understand the importance of design, ’ says Dick Powell, co-founder of design consultancy Seymour Powell. ‘However, some manufacturers still view design as a service – like buying photocopying paper – and don’t give it the importance in the decision making...

Inclusive design glossary

Design Council | Home > About design > Design techniques > Inclusive design by Roger Coleman > Inclusive design glossary

This glossary is intended to introduce the reader to key terms and associated concepts and to help navigate complex issues, such as human rights, the classification of ability/disability and the proliferation of related design responses. Accessibility - Physical access, sensory access to buildings, services and information, via speaking browsers, sign language animations, Braille, etc. Now a...

Apple iPod

Examples

Design Council | Home > About design > Design techniques > User-centred design by Alison Black > Examples

Alison Black’s examples demonstrate how a user-centred approach can benefit everything from cable management to collapsible kitchen strainers User-centred design 'classics' Project: Apple iMac Client: Apple Industrial Design Group Year: 1999 Link: www. apple. com/imac The iMac was a radical step in computer design, restoring Apple to its niche of the 1980s as a designer of computers as...

Apple iPod

Your questions answered

Design Council | Home > About design > Design techniques > User-centred design by Alison Black > Your questions answered

Still unsure of what user-centred design is and how it is applied? Alison Black answers some common queries What is the difference between user-centred design and market research? There can be overlap between the two: both can identify users' expressed, high-level requirements. But market research focuses primarily on understanding the market in general terms, identifying triggers to buy or...

Challs new product design

Using design to win

Design Council | Home > Case studies > All case studies > Challs International > Using design to win

Having decided to invest a year’s profits redesigning and repositioning the brand, Challs began its design work ‘I’d worked with design in one capacity or another through most of my career, as a brand manager etc, ’ says Burchell, ‘but, I guess I’d always viewed design as something that you add on if you like –  the graphics of the products, simple presentation. My experience was that it was a...

Investing in a design strategy

Design Council | Home > Case studies > All case studies > Harrison Fisher > Investing in a design strategy

Realising it needed to sharpen its competitive edge, Harrison Fisher began working with a group of designers under the Design Council's Immerse programme in 2002. Reaching a turning point MD, Alastair Fisher says, ‘We realised that there is little future for us with retail customers so what we’d got to do is get out there and do something else, which is where the Designing Demand programme...