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Aeron chair by Herman Miller

The business case

Design Council | Home > About design > Design disciplines > Product design by Dick Powell > The business case

Product design is paramount to every company involved in the manufacture and marketing of physical products of any type. Design is fundamentally about making things better - better for consumers and users, better for business, and better for the world. A well-conceived and better product will: sell more increase market share obtain wider distribution improve margins and/or carve out new...

Aeron chair by Herman Miller

Where next?

Design Council | Home > About design > Design disciplines > Product design by Dick Powell > Where next?

Product design companies in the UK (This list is intended only to provide examples of companies operating in this sector, and is therefore not comprehensive. It should not be taken as a recommendation of their services.)IDEO www. ideo. com London office of a (largely) US-based business: the biggest dedicated product design company in the world. Priestman Goode www. priestmangoode. com...

Prada chinese wallpaper

Experience design by Ralph Ardill

Design Council | Home > About design > Design disciplines > Experience design by Ralph Ardill

Brand experience has the power to engender a greater degree of empathy, trust and loyalty from both customers and employees. Ralph Ardill reveals how experience design delivers new insights into how brands are perceived.

Reiss Retail Interior

Where next?

Design Council | Home > About design > Design disciplines > Retail design by Jeff Kindleysides > Where next?

Organisations British Retail Consortium A trade association that represents 90 per cent of UK retailing across all sectors. www. brc. org. uk Scottish Retail Consortium www. brc. org. uk/src. asp Web resources design4design A resource centre for architects and designers containing a variety of information including latest news, articles, best products and jobs. www. design4design. com...

Five future trends for emerging technology

Design Council | Home > About design > Business essentials > Emerging technology by Peter Davies > Five future trends for emerging technology

The impact of emerging technologies is ubiquitous. There is not one aspect of our life which cannot be affected in some way, whether health, education, travel, leisure or business The range of technological advance is bewilderingly wide but five main trends can be identified that are likely to impact heavily on designed products and services. Miniaturisation Devices with sensors, actuators,...

Focusing on three key areas

Design Council | Home > Case studies > All case studies > De Post > Focusing on three key areas

Having been appointed to transform the image of Belgium’s post offices, Fitch:London undertook an in-depth discovery and definition period. Management interviews, trends analysis, customer segmentation and consumer profiling led to the identification of three key concepts: communication, community and convenience. Fitch discovered that many of the functions traditionally fulfilled by the postal...

David Kester, Chief Executive, Design Council

Design Council | Home > David Kester, Chief Executive, Design Council

David Kester gives an overview of what has been achieved a year on from the Cox Review

Future trends

Design Council | Home > About design > Business essentials > International markets by Mark Delaney > Future trends

Mark Delaney looks at the future trends that will influence how we design for international markets More than twenty years ago Theodore Levitt provocatively declared in the Harvard Business Review that a global market for products and services had emerged. While Levitt did not explicitly discuss branding, managers of multi-national corporations interpreted his ideas to mean that they should...

Top tips

Design Council | Home > About design > Business essentials > International markets by Mark Delaney > Top tips

Mark Delaney gives his top tips on how to use design to aid success in international markets Take a total-quality approachYou have to consider every aspect of the customer experience, from how the customer discovers your product or service through to the purchasing process, the packaging and the after-sales service you offer. This total-quality approach will help ensure that your product is...