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Recommended reading

Home > About design > Design disciplines > Experience design by Ralph Ardill > Recommended reading

Berndt Schmitt, David Rogers, Karen Vrotsos, There's No Business That's Not Show Business: Marketing in an experience culture, FT Prentice Hall, 2003, ISBN 0130471194 Christian Mikunda, Brand Lands, Hot Spots and Cool Spaces: Welcome to the third place and the total marketing experience, Kogan Page, 2004, ISBN 0749442565 Martin Lindstrom, Brand Sense: Build powerful brands through touch,...

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Your questions answered

Home > About design > Design disciplines > Experience design by Ralph Ardill > Your questions answered

Want to know how best to incorporate experience design into your business planning? Ralph Ardill answers some common queries. Where should I start when it comes to experiential design? Start by learning how to get customers to want to spend more time with you. Providing quality, convenience, usability and customer service are still important, but it's your brand's personality, attitude and...

Debbie&Andrew's packaging and branding by Elmwood

Debbie & Andrew's

Home > Case studies > All case studies > Debbie & Andrew's

With an uninspiring brand and outdated packaging, premium sausage manufacturer Manor Born was failing to reach customers outside its North Yorkshire home. A radical rebranding project improved the company’s name, brand positioning – and fortunes.

Importance of brand prominence

Home > Case studies > All case studies > Debbie & Andrew's > Importance of brand prominence

In 2001, the co-founders of Manor Born sausages, Debbie and Andrew Keeble, knew little if anything about design and branding. Since undergoing a radical design transformation, the company has continued its brand evolution, and the Keebles have learnt just how important (and valuable) the right brand in the right place can be. Having transformed Manor Born into Debbie & Andrew’s as part of a...

National Savings & Investments

Home > Case studies > All case studies > National Savings & Investments

Taking a new approach to the market In 2000 National Savings rebranded as NS&I. But its web site and sales online were limited. In 2005, it relaunched the site using clear, simple and accessible design and within two months, NS&I’s online sales were up from £3m to £47m.

How can my company make the right impression with customers?

Home > About design > Design in... > Design in... manufacturing > How can my company make the right impression with customers?

You have a great product that works well at a competitive price. So why are customers buying your competitor’s product instead? One reason could be that your rival has a brand that customers prefer. The modern concept of a business brand is a collection of strong, coherent ‘statements’ that tell customers what a company is about, and what it stands for. Businesses with weak brands will fail to...

How do I stand out against the competition?

Home > About design > Design in... > Design in... manufacturing > How do I stand out against the competition?

In a crowded market, it can be hard for customers to find your products. You may have a superb product, but if there are many other similar offerings all clamouring for attention, it may get lost amongst the noise. What’s needed is a way to differentiate your product from the rest and set it up on a higher level – then you can stand out on a value basis, rather than having to compete on cost or...

Where next?

Home > About design > Design disciplines > Packaging design by Jonathan Sands > Where next?

Companies According to Design Week magazine, the following companies are among the major winners of awards for packaging design. (This list is intended only to provide examples of companies operating in this sector, and is therefore not comprehensive. It should not be taken as a recommendation of their services.) Aricot Vertwww. aricotvert. co. ukBrand communications agency with a broad...

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Experience design glossary

Home > About design > Design disciplines > Experience design by Ralph Ardill > Experience design glossary

Brand - A unique and identifiable symbol, association, name or trademark which seeks to differentiate competing products or services. The brand gives rise to expectations in the consumer of the experience they will have of the product or service. Brand architecture - The overall relationship between corporate brands, product brands, sub-brands or complementary brands. Brand associations - The...

Challs Buster products after the rebrand by Elmwood

Challs International

Home > Case studies > All case studies > Challs International

The challenge …and the risk Ipswich-based Challs International was good at launching cleaning products, but not so good at getting them noticed.