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Experience design glossary

Design Council | Home > About design > Design disciplines > Experience design by Ralph Ardill > Experience design glossary

Brand - A unique and identifiable symbol, association, name or trademark which seeks to differentiate competing products or services. The brand gives rise to expectations in the consumer of the experience they will have of the product or service. Brand architecture - The overall relationship between corporate brands, product brands, sub-brands or complementary brands. Brand associations - The...

From fetes to Fortnum's

Design Council | Home > Case studies > All case studies > Mrs Massey's > From fetes to Fortnum's

Branding is one of the more misunderstood design disciplines, but ask Nicola Massey what branding means to her and the answer is simple: it means everything. Without it, there would be no Mrs Massey’s chutneys, no successful business supplying the country’s best-known food halls and delicatessens and certainly no hope of attracting the interest of premium supermarkets. Branding creates a...

National Savings & Investments

Design Council | Home > Case studies > All case studies > National Savings & Investments

Taking a new approach to the market In 2000 National Savings rebranded as NS&I. But its web site and sales online were limited. In 2005, it relaunched the site using clear, simple and accessible design and within two months, NS&I’s online sales were up from £3m to £47m.

Serious**

Design Council | Home > Case studies > All case studies > Serious**

Serious** operates in the somebody's-got-to-do-it world of waste management, not territory immediately associated with design. But, as in any other commercial sector, boosting profits and getting bigger means standing out from the competition...

The launch

Design Council | Home > Case studies > All case studies > University of Sussex > The launch

After widespread consultation, the new brand identity was launched in March 2004 to coincide with the start of the university's annual undergraduate recruitment drive and with the publication of the university prospectus, annual report, and fact book which was rebranded as ‘know us’. ‘We wanted to make as big an impact as we could, ’ Hiles says. ‘But cost was an obvious factor.’ A phased...

How can my company make the right impression with customers?

Design Council | Home > About design > Design in... > Design in... manufacturing > How can my company make the right impression with customers?

You have a great product that works well at a competitive price. So why are customers buying your competitor’s product instead? One reason could be that your rival has a brand that customers prefer. The modern concept of a business brand is a collection of strong, coherent ‘statements’ that tell customers what a company is about, and what it stands for. Businesses with weak brands will fail to...

Seven examples of successful exhibition design

Design Council | Home > About design > Design disciplines > Temporary exhibition design by David Kelley > Seven examples of successful exhibition design

The following examples show how good stand design can deliver excellent results for exhibitors Project: BETT, LondonClient: RM plcDesigner: 2LK DesignYear: 2001 RM wanted to be seen as the most 'classroom-friendly' IT supplier to schools and 2LK's solution was to design a stand that visitors would immediately relate to. Using the tagline, ‘Bringing Learning to Life, ' the stand featured large...

Where next?

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Where next?

Companies According to Design Week magazine, the following companies are among the major winners of awards for packaging design. (This list is intended only to provide examples of companies operating in this sector, and is therefore not comprehensive. It should not be taken as a recommendation of their services.) Aricot Vertwww. aricotvert. co. ukBrand communications agency with a broad...

Impact and results

Design Council | Home > Case studies > All case studies > University of Sussex > Impact and results

The new brand’s launch was very successful and by February 2005, undergraduate applications to the University of Sussex had risen by 22.7%. Particular interest was generated in physics, environmental science, engineering and social work. The number of accepted offers increased by 29% on the previous year – more than three times the national average. And an annual mailing by the University's...