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This Water packaging by Pearlfisher for Innocent

Packaging design by Jonathan Sands

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands

Are many products meaningless without their packaging? Jonathan Sands explains packaging design's role in protecting contents, selling products, and helping people to use them He discusses the rise of green packaging, how consumer driven demand is helping to improve packaging recyclability as well as reducing greenhouse emissions.

Automotive design glossary

Design Council | Home > About design > Design disciplines > Automotive design by Chris Clements and Dr Samantha Porter > Automotive design glossary

These terms fall into two categories; the first concerns the design process and the second the vehicle itself Process 3D CAD surface modeler - The software used to design the form of the vehicle. Clay - A wax-based modelling clay used to make scale and full-size models of vehicles. Ellipse guides, sweeps & curves - Drawing aids. Ellipse guides (various sizes and angles) are used for accurate...

Chris Wise

Chris Wise

Design Council | Home > Our people > Our Council > Chris Wise

Chris is a former board member at structural engineering consultancy Ove Arup & Partners and now runs his own engineering and environmental design consultancy, Expedition Engineering. He is only the second structural engineer to become a Royal Designer for Industry and the first Professor for Creative Design at Imperial College.

The Duke of Edinburgh presents the 2006 Prince Philip Designers Prize to Thomas Heatherwick

Groundbreaking visionary wins design world Oscar

Design Council | Home > Press > Groundbreaking visionary wins design world Oscar

Thomas Heatherwick RDI, the innovative designer whose stunning and often eccentric designs have enlivened public spaces around the UK, has won the prestigious Prince Philip Designers Prize.

Packaging design glossary

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Packaging design glossary

A guide to some of the terms used in packaging design Bespoke packaging - a unique solution, e. g. a specific box or bottle shape. Blocking - how individual packs work together to create the illusion of something much bigger. Bogof - trade acronym for a 'buy one get one free' promotion. DPP (direct product profitability) - a term used to describe the contribution to profit of an individual...

Vitacress

Design Council | Home > Case studies > All case studies > Vitacress

Ground breaking packaging design helps salad brand achieve 33 percent market share in just 20 months

100% recycled PET in new Innocent bottles

Using recycled packaging material

Design Council | Home > Case studies > All case studies > Innocent Drinks > Using recycled packaging material

In September 2007, Innocent claimed a world first by putting four of its fruit smoothie ranges in bottles made from 100% recycled PET and making it onto the shelves before the likes of GlaxoSmithKline's Ribena or Coca-Cola. Innocent has been trying to use a higher proportion of recycled plastic PET material, and less virgin material, in the bottles for its 250ml smoothies since 2000. Then, 25%...

Innocent Drinks

Design Council | Home > Case studies > All case studies > Innocent Drinks

From its humble beginnings as a stall at a small music festival in 1998, Innocent has grown into an international brand with a turnover of £76 million. Developing and sustaining a creative culture among its entire workforce has enabled Innocent Drinks to remain true to its core brand values throughout an extended period of growth and expansion.

Palm V designed by IDEO

Your questions answered

Design Council | Home > About design > Business essentials > Innovation by Bettina von Stamm > Your questions answered

Bettina von Stamm answers some frequently asked questions about design and innovation Why should I think about design in the context of innovation? Innovation requires: taking risk, exploration and experimentation, focus on customer needs (latent and explicit). These are all things that designers are trained to be good at; designers can also help communicate novel and complicated concepts to...

Packaging refresh

Design Council | Home > Case studies > All case studies > Innocent Drinks > Packaging refresh

Time to refresh the packaging for Innocent Five years after launch, Innocent’s success had led to expansion but there was increased competition in the marketplace. As more and more products were added to the brand portfolio, a noticeable visual fragmentation was occurring in the range. With solid expertise in repositioning food & drink brands, Pearlfisher was asked to examine what did and...