Design Council | Home > Case studies > All case studies > Innocent Drinks > Using recycled packaging material
In September 2007, Innocent claimed a world first by putting four of its fruit smoothie ranges in bottles made from 100% recycled PET and making it onto the shelves before the likes of GlaxoSmithKline's Ribena or Coca-Cola.
Innocent has been trying to use a higher proportion of recycled plastic PET material, and less virgin material, in the bottles for its 250ml smoothies since 2000. Then, 25%...