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National Savings & Investments

Design Council | Home > Case studies > All case studies > National Savings & Investments

Taking a new approach to the market In 2000 National Savings rebranded as NS&I. But its web site and sales online were limited. In 2005, it relaunched the site using clear, simple and accessible design and within two months, NS&I’s online sales were up from £3m to £47m.

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Design Futures Group

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Provides advice and support to businesses in the region.

Winning the sales

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Debbie and Andrew Keeble have always made super premium sausages, but they used to hide behind their company name, Manor Born. No one even knew they existed and customers had no way of identifying with them and their passion for good food and good farming. Then everything changed. Debbie and Andrew Keeble are the co-founders of Manor Born. They are also a married couple, with a family of four...

Importance of brand prominence

Design Council | Home > Case studies > All case studies > Debbie & Andrew's > Importance of brand prominence

In 2001, the co-founders of Manor Born sausages, Debbie and Andrew Keeble, knew little if anything about design and branding. Since undergoing a radical design transformation, the company has continued its brand evolution, and the Keebles have learnt just how important (and valuable) the right brand in the right place can be. Having transformed Manor Born into Debbie & Andrew’s as part of a...

Centres of Industrial Collaboration

Design Council | Home > Directory listings > Programmes and courses > Centres of Industrial Collaboration

Helps local businesses gain the technical expertise and specialist resources needed to drive internal innovation forward.

Engineering Design Centre of Industrial Collaboration

Design Council | Home > Directory listings > Practical help for businesses > Engineering Design Centre of Industrial Collaboration

Provides knowledge, advice, analysis, applied research and support to help organisations transform their product and engineering design processes.

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KnowledgeRICH

Design Council | Home > Directory listings > Practical help for businesses > KnowledgeRICH

Helps science and technology businesss to develop by connecting them to facilities and expertise at universities in their region.

Engineering Design CIC

Design Council | Home > Directory listings > Programmes and courses > Engineering Design CIC

Provides knowledge, advice, analysis, applied research and support to help organisations transform their product and engineering design processes.

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Yorkshire Forward

Design Council | Home > Directory listings > Organisations > Yorkshire Forward

The Regional Development Agency charged with improving the Yorkshire and Humber economy.

Rebranding results

Design Council | Home > Case studies > All case studies > Debbie & Andrew's > Rebranding results

Andrew Keeble of Manor Born admits that when he first saw the results of his company’s expensive rebranding project, he thought: ‘Is that it…? ’ When the company’s profits grew by 57 percent in the first three months of the new brand hitting the shelves, however, he knew it had been worthwhile. Manor Born was a premium sausage maker without a premium brand and without premium brand buyers. The...