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Norman’s conquests

'An architect is only as effective as his or her powers of advocacy.'

'Buildings are made by people and people are imperfect. Therefore, there is a degree of imperfection in everything we touch.'

Lord (Norman) Foster quoted within the Financial Times, 10 June 2000



Desire for Design?

"Of course form should follow function, but unless it weaves desire into the equation, it will fail. Design isn't an expensive add on, but a fundamental part of the process. Only, that is, if it rules both the head and the heart."

John Hegarty, Creative Director, Bartle Bogle Hegarty Ltd, speaking at the launch of the Design Council's Design in Business Week '98



Just Do.. Something

"Just do something. You don't achieve much if you wait until you are sure. Experiment or be damned."

JMartin Hayward, Director of Consumer Consultancy, The Henley Centre, speaking at the Design Council's 'What's the Big Idea?' conference, 8 June 1999



New Eyes: Right

"Good design is about looking at everyday things with new eyes and working out how they can be made better. It's about challenging existing technology."

James Dyson, inventor of the bagless vacuum cleaner, quoted in Ford magazine, Summer 1999



Web Designers: your days may be numbered

'Soon, if you don't have significant experience in film, theatre, performance art, environmental design, or some other medium where you have learnt to entertain and create an experience, you may not be directing the future, but stuck building the title sequences for the actual work.'

Joel Hladacek, partner and chief director of Red Sky Interactive (San Francisco), writing in 'New Media' magazine, April 1999



Teaching the Future

"What concerns us all is how our education service prepares the next generation of school leavers for the world outside. A world where the creative skills will be more highly prized than ever before. And by creative skills, I mean their ability to develop new, value-adding ideas and to make things happen."

Michael Bichard, Permanent Secretary at the Department for Education and Employment, speaking at the launch of Design in Education Week '99, 11 March 1999.



Good Design = Efficiency

"What we are trying to do is persuade ministers that design matters. It is not just about pretty buildings - if you select good designers, you are also likely to get more efficient buildings."

Quote from a government source in The Observer, 14 November 1999. Article entitled 'Blair seeks Victorian values in public architecture'



Teamwork

"High quality building and urban design can be achieved consistently only by a team approach; clients, professional advisors, contractors, and specialist contractors working together in equality and mutual respect... My message to architects, and the design community as a whole, is to join the team, and work with contractors and specialists, with the government and with clients in a genuinely collaborative drive to improve architecture and design."

Construction Minister Nick Raynsford speaking at the Royal Institution of British Architects' Symposium at the Millennium Dome, 19 October 1999.



Rock 'n' Roll is Dead!

"Design is not the new rock 'n' roll. It's about making things that work better."

Mark Gabbertas, furniture designer, interviewed in FX magazine September 1999.



Creativity
Norman’s conquests
Desire for Design?
Just do...Something
New Eyes: Right
Web Designers: your days may be numbered
Teaching the Future
Good Design = Efficiency
Teamwork
Rock 'n' Roll is Dead!

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