Marty Neumeier, The Brand Gap: How to bridge the distance between business strategy and design, Peachpit Press, 2005, ISBN 0321348109
Robert Jones, The Big Idea, Profile business, 2001, ISBN 1861975686
Jared Diamond, Collapse: How societies choose to fail or succeed, Penguin Books, 2005, ISBN 0143036556
Tim Flannery, The Weather Makers, Penguin Books, 2007, ISBN 0141034076
Chris Anderson, The Long Tail: Why the future of business is selling less of more, Hyperion, 2006, ISBN 1401302378
Fara Warner, The Power of the Purse: How smart businesses are adapting to the world's most important consumers-women, Prentice Hall, 2005, ISBN 0131855190
Adam Morgan, Eating the Big Fish: How ‘challenger brands’ can compete against brand leaders, John Wiley & Sons Inc, 1999, ISBN 0471242098
Jon Steel, Truth, Lies and Advertising: The art of account planning, John Wiley & Sons Inc, 1998, ISBN 0471189626
Stafford Cliff, 50 Trade Secrets of Great Design Packaging, Rockport, 2002, ISBN 1564968723
Edward Denison and Richard Cawthray, Packaging Prototypes: v.1 (Design Fundamentals), Rotovision, 1999, ISBN 2880463890
Edward Denison and Guang Yu Ren, Packaging Prototype: Closures v.2 (Design Fundamentals) Rotovision, 2000, ISBN 2880465044
Edward Denison and Guang Yu Ren, Packaging Prototypes: Thinking green v. 3 (Design Fundamentals), Rotovision, 2001, ISBN 2880465605
Roger Fawcett-Tang and Daniel Mason, Experimental Packaging (Pro-Graphics), Rotovision, 2001, ISBN 2880465095
Japan Package Design Association, Package Design in No 9, Rikuyosha Co Ltd, 2001, ISBN 4897374081
Gail Deibler Finke, White Graphics: The power of white in graphic design, Rockport, 2000, ISBN 1564967247
Jane Pavitt (Ed), Brand New, V&A Publications, 2002, ISBN 185177324x
B Martin Pedersen, Graphis Packaging: Design v.8, Graphis Press Inc, 2000, ISBN 1888001879
Ben Hargreaves, Eat Me: Successful, seductive food packaging design, Rotovision 2004, ISBN 2888046773x
Matt Haig, Brand Failures: The truth about the 100 biggest branding mistakes of all time, Kogan Page Limited 2005, ISBN 0749444339
Michael Johnson, Problem Solved: A primer in design and communication, Phaidon Press, 2004, ISBN 0714844535
Jeremy Myerson and Graham Vickers (Eds), Rewind: Forty years of design and advertising, Phaidon Press, 2004, ISBN 0714844608
Robert Opie, The Art Of The Label, Chartwell, 2004, ISBN 0785813306
Adrian Shaughnessy, How to be a Graphic Designer Without Losing Your Soul, Laurence King Publishing 2005, ISBN 1856694100
Joanna Blythman, Shopped: The shocking power of British supermarkets, HarperPerennial 2005, ISBN 0007158041
Tom Peters, Tom Peters Essentials: Design, Dorling Kindersley 2005, ISBN 1405302585
Steve Diller, Nathan Shedroff, Darrel Rhea, Making Meaning: How successful businesses deliver meaningful customer experiences, New Riders 2006, ISBN 0321374096
Armin Hofmann (Foreword), Steven Heller, Jessica Helfand, George Lois (Introduction), Paul Rand, Phaidon Press 2000, ISBN 0714839949
David Taylor, Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds, John Wiley and Sons Ltd, 2004, ISBN 0470862114
Giles Calver, What is Packaging Design (Essential Design Handbooks) Rotovision 2004, ISBN 2880466180
Mono Design, This End Up: Original approaches to packaging design, Rotovision, 2003, ISBN 2880466482
Paul Southgate, Total Branding by Design: Using design to create distinctive brand identities, Kogan Page, 1995, ISBN 0749418648