Brainstorming

A design method

Brainstorming is working together to help you generate ideas more quickly and effectively

 

How

Start with a warm-up. Brainstorm a fun problem such as 'How can we get every Monday morning off work?

State the problem clearly and concisely.

Don't lose anything. Write your ideas on flipcharts, or on the wall.

Number your ideas, and set a target, say to get to 100.

Keep the focus sharp. Edgy and precise statements are better than fuzzy ones.

Keep the ideas flowing, be responsive and keep trying to approach the problem from different viewpoints.

Brainstorming will be most effective if you keep to these ground rules:

  • Defer judgment - build on ideas to make them better.
  • Don't criticise!
  • One conversation at a time
  • Go for quantity - the more ideas the better
  • Have wild ideas - every idea is valid
  • Stay focused on the problem in hand
  • Be visual - draw ideas or represent them with whatever is to hand.

Resources

Flipcharts and pens
Refreshments and biscuits - it can be hard work and you need to keep energy levels up

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