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Find out how design techniques are used to develop innovative products and services and can help improve business performance

Our world-class resource has in-depth information on design and business issues and opportunities, written by recognised experts

Apple iPod

User-centred design by Alison Black

The most successful designs come from understanding the needs of the people that use them. Alison Black gives an insight into how a user-centred approach can lead to innovative products and services that deliver real consumer benefit. Some products such as the Post it note are born after a ‘Eureka’ moment but most see the light of day only after a period market testing and user research....

 
Brooklands refrigerated case for Marks and Spencer

Ergonomics by Gary Davis

If you thought ergonomics was just common sense, think again. Gary Davis explains how ergonomics research can be used throughout the design process to ensure that products and services are safe, workable and as user-focused as possible - reducing business risk and potentially increasing profits

 
Silver PT Cruiser by Chrysler

Briefing by Peter L Phillips

Design briefs are an essential part of the design process. In fact, they mark the beginning of the design process, helping designers understand the business problem they are required to solve, and setting out the terms under which they can do it, including budgets and deadlines Most crucially they enable businesses to clarify their need for a design project, and give a quantifiable means to...

 
Triumph triple speed motorcycle

Computer Aided Design by Paul Siodmok

Ten years ago every product design studio, whether consultancy or in house, would have been populated by technical draftspeople with drawing boards. Today it is the realm of the CAD workstation and the specialist engineers and designers who operate them Paul Siodmok asks how these skills can be used to improve and enhance business - generating better products in faster timescales.

 
The London Taxi by Pentagram designers led by Kenneth Grange

Inclusive design by Roger Coleman

By 2020 half the adult population will be aged over 50. Disabled and older people aren’t special cases but will increasingly be part of the mainstream. So why do we continue manufacture products and services aimed at young, able-bodied consumers? Roger Coleman explains how inclusive design ensures that goods, services and environments are accessible to more people. It’s an approach that can lead...