The way that we treat the people on the street is the same as we treat the outlets in that… It’s not that it can be difficult to always be friendly, but the point is people come to you and they’re happy and they want to talk to you because it’s different, you know, and it’s exciting, so the approach we have in Sales towards the consumers and towards the outlet is that we basically just approach them as friends. We approach them as somebody who understands that, from our side of the company, it is something different and it is really something fun, and that it’s something which can be very exciting. I mean, when I walk into an outlet, I’m not wearing a suit; I’m wearing a t-shirt, which has Innocent emblazoned across the front, and jeans or trousers. And I think that, basically, very quickly portrays a different image of the salesman. We’re not trying to sell the products in a very hard way. We don’t want to sell our product to places which won’t be able to sell it. It’s not about, it’s not about making a quick buck in any respect, it’s more about going into the outlet and understanding what their need is, understanding their customer base, and making sure it aligns well with Innocent’s drinks.
We do pay great attention to our consumers, of course. We have loads and loads of consumer feedback systems, so we run a whole series of online questionnaires, all that kind of thing, and we do ask consumers to come up with ideas and let us know what would be the biggest win for them. So what could we do to really make our kids’ drinks even better? What new products could we bring out?