Design Council | Home > Case studies > All case studies > Serious** > Design solution
A simple idea was born out of this conversation; turn a well-known, if slightly risqué, phrase into a slogan, one that slyly pokes fun at the firm's profession, informs, intrigues and ultimate provokes a knowing smile.
This was brainstorming at its rawest, an idea plucked literally out of the air and then given a strong graphical treatment to make it work.
The design solution
The design...