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This Water packaging by Pearlfisher for Innocent

Packaging design by Jonathan Sands

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands

Are many products meaningless without their packaging? Jonathan Sands explains packaging design's role in protecting contents, selling products, and helping people to use them He discusses the rise of green packaging, how consumer driven demand is helping to improve packaging recyclability as well as reducing greenhouse emissions.

Where next?

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Where next?

Companies According to Design Week magazine, the following companies are among the major winners of awards for packaging design. (This list is intended only to provide examples of companies operating in this sector, and is therefore not comprehensive. It should not be taken as a recommendation of their services.) Aricot Vertwww. aricotvert. co. ukBrand communications agency with a broad...

Packaging design glossary

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Packaging design glossary

A guide to some of the terms used in packaging design Bespoke packaging - a unique solution, e. g. a specific box or bottle shape. Blocking - how individual packs work together to create the illusion of something much bigger. Bogof - trade acronym for a 'buy one get one free' promotion. DPP (direct product profitability) - a term used to describe the contribution to profit of an individual...

Starpack: The Institute of Packaging Awards

Design Council | Home > Directory listings > Events and competitions > Starpack: The Institute of Packaging Awards

These awards are organised by the Institute of Packaging and have been running since 1960. They are the premier awards in British packaging that recognise all that is best in design and technology.

Examples of successful packaging design

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Examples of successful packaging design

There are many notable examples of packaging at its best and here are just a few personal favourites to illustrate a number of points Especially noteworthy is some of the own-brand work done by Boots, Asda, Superdrug and Marks & Spencer. With these retailers' ranges you will see the designer's craft at its most creative. Many packs use wit to arrest attention through clever use of illustration...

The business case

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > The business case

Whether you're a manufacturer or a retailer, packaging design should be viewed as an investment not a cost. Unfortunately too many businesses still look first at the price of design development rather than the value of the work The real point here is that the packaging can often end up becoming the thing of real value above and beyond the actual product itself - the packaging becomes the brand....

Future trends for packaging

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Future trends for packaging

There are many trends affecting packaging design - some politically imposed, some the result of changing lifestyles. It is crucial to keep abreast of cultural trends and draft legislation to help predict future market opportunities Nutritional awareness For instance, there is growing pressure on the whole food industry to help avert the looming UK obesity crisis. This has potential implications...

Standards and regulations

Design Council | Home > About design > Design disciplines > Packaging design by Jonathan Sands > Standards and regulations

Anyone involved in packaging design should be aware of some basic regulations Packaging and Packaging Waste Directive The Packaging (Essential Requirements) Regulations 1998 put into practice the EC Directive on Packaging and Packaging Waste. These regulations came into force on 31 May 1998, but enforcement powers did not come into effect until 1 January 1999. A full copy of the report can be...

Worldstar Packaging Award

Design Council | Home > Directory listings > Events and competitions > Worldstar Packaging Award

Organised by the World Packaging Organisation (WPO), this annual competition seeks to recognise packaging excellence worldwide.

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