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 About
the TV series Better by Design presents a uniquely revealing insight into
the design process as Richard Seymour and Dick Powell take on six
'design challenges' to improve everyday products - from the kitchen
bin and burglar alarm to the shopping trolley and razor. Produced by
leading independent production company, TV6, the programmes reflect
Seymour Powell's determination to change manufacturers' perceptions
of design from a 'bolt on' after the product has been engineered to
an integral part of the process and to improve the design standards
of the things we use every day.
About this
site This site and the Better by Design series are a joint venture
with Channel 4. By clicking on the Channel 4 logo above, you'll go
to their dedicated Better by Design pages and find a jargon-busting
A-Z of design terms and design concepts. On this site, you'll find a
wealth of detailed material about the designers and clients featured
in the series, as well as downloadable resources for schools,
colleges, universities and business schools, including how to buy
this series and the last series (Designs on your...) on video. For
further information about the Design Council, click on our logo
above.

About Seymour
Powell Richard Seymour and Dick Powell are two of Europe's
best-known product designers. Since forming Seymour Powell in London
in 1984, the consultancy has risen to a commanding position on the
international stage, with clients as diverse as BMW, Yamaha, Tefal,
Casio, Minolta, Nokia and Panasonic. The Seymour Powell consultancy
has received numerous international awards for its design work. Both
Richard and Dick write extensively in the British design press and
have appeared on many TV and radio
programmes.
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