Better By Design

Learning Materials / Airline Seat Challenge

General Information

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About the TV series
Better by Design presents a uniquely revealing insight into the design process as Richard Seymour and Dick Powell take on six 'design challenges' to improve everyday products - from the kitchen bin and burglar alarm to the shopping trolley and razor. Produced by leading independent production company, TV6, the programmes reflect Seymour Powell's determination to change manufacturers' perceptions of design from a 'bolt on' after the product has been engineered to an integral part of the process and to improve the design standards of the things we use every day.

About this site
This site and the Better by Design series are a joint venture with Channel 4. By clicking on the Channel 4 logo above, you'll go to their dedicated Better by Design pages and find a jargon-busting A-Z of design terms and design concepts. On this site, you'll find a wealth of detailed material about the designers and clients featured in the series, as well as downloadable resources for schools, colleges, universities and business schools, including how to buy this series and the last series (Designs on your...) on video. For further information about the Design Council, click on our logo above.


About Seymour Powell
Richard Seymour and Dick Powell are two of Europe's best-known product designers. Since forming Seymour Powell in London in 1984, the consultancy has risen to a commanding position on the international stage, with clients as diverse as BMW, Yamaha, Tefal, Casio, Minolta, Nokia and Panasonic. The Seymour Powell consultancy has received numerous international awards for its design work. Both Richard and Dick write extensively in the British design press and have appeared on many TV and radio programmes.