Marketing Force

At the fourth Business Network event, four leading innovators discussed the importance of marketing to their business success. The event took place in Glasgow where journalist and cultural critic Pat Kane were in conversation with Ivor Tiefenbrun CEO of Linn Products, Bill McKeag, chairman of Xantak Chemicals and Fiona Riddoch of Calluna Technology.

A night on the Tyne

Newcastle was the location for the latest Sharing Innovation Business Network dinner. Members explored the impact of the Internet on the way we do business and heard how small-to-medium sized enterprises can dip their toes in the murky waters of e-commerce - it’s not that hard to fathom, after all.

A matter of degrees?

A cold night in Cambridge, but still the network worked. Over a hundred representatives of millennium product status companies came to hear how they must export, or die. Chairman, Charles Malcolm-Brown, explained the new export perspective, Tim Cole brought software and song, and Adrian Llewellyn-Jones entertained with stories of the continuing blindness of some of our largest retailers.

What Next? where to find new product ideas

Inventor Trevor Baylis wound up the audience, Steve Thompson from BMW changed gear, and 94 innovators discussed the future - their future, Britain's - at the first Event of the Sharing Innovation Business Network held on November 22 in Birmingham. Organised by the Design Council through its Sharing Innovation project, the Event saw representatives of the Teletubbies sit down with Rolls Royce, London Taxis pick up a fare from a fisherman saved by a brand-new, self-inflating life jacket; it saw debate. It heard mesmeric speeches.