| Airline seat - Projects |
The programme provides a platform to develop your own educational project in response to the ideas and issues raised by Seymour Powell’s economy airline seat proposal. Here are some projects which may be relevant. You may also think of others:
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Do a SWOT analysis of the new economy airline seat designed by Seymour Powell. Put yourself in Kirk Albrow’s shoes at Swiss Air and decide if you would commission the new seats from Avio Interiors
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In the programme Dick Powell talks of the ‘early romance’ of air travel. Think of imaginative, creative and space-effective new ways to create a sense of glamour, luxury and romance within today’s commercial holiday jet - your design ideas can be product, interior or service-based
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Putting the new Seymour Powell flip-up seats at the heart of your scheme, create an economy holiday sub-brand for Swiss Air (like British Airways and Go). Name and brand your new airline and express through identity, ticketing, uniforms etc its links with its Swiss Air parent
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Devise a creative marketing campaign to promote the new-style seating on Swiss Air flights as a key passenger benefit, using at least three different media (eg posters, TV, internet)
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Design your own ‘better airline seat’ based on your own experience of economy air travel and an analysis of user needs, taking your ideas to 3D model stage
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Think ahead to 2040 and describe in words and pictures what an aircraft interior might look like then
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Go back
to Avio Interiors and make a business-focused design management
case for a parallel project which redesigns seating and cabins
on European railways.
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We are very interested to hear how you are applying these projects on your course. Please give us feedback by sending an email to betterbydesign@designcouncil.org.uk
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