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Tools are ways of helping you do something better. Tools have been designed to help you develop new ideas, understand innovation, and guide you through the design process.
The tools we have developed are grouped into three areas to help you create ideas, actions and results.
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These tools help you have new ideas. They are designed to enable you to understand and take actions to:
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generate and capture new ideas
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create a culture of innovation
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sense what your customer really needs in order to generate new ideas
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understand your strengths and weaknesses in design and innovation
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understand the advantages that design and innovation will bring to you
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Actions - are Tools that help you turn your ideas and opportunities into reality. They help you go forward with your idea to develop and design an output. These tools help you:
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managing design within projects, identifying stakeholders, users, problems and the criteria for success, through all aspects of design and development
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coordinate design activity across an organisation
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identifying and strengthening the underlying brand values of organisations and customers
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make design decisions, whether choosing designers or making design decisions across organisations
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Tools that help make the most of what you produce and improve the quality of implementation, and include:
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coordination of design across your organisation
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bringing brand values to the on line experience
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designing the customer experience
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evaluation and feed back
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