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Introduction

By 2020, half the adults in the UK will be aged 50 or over and this holds true for most of Europe, creating an audience of some 130 million people. And this isn't just something that is happening in Europe. Worldwide we are moving from a youthful population to a mature population, so that by 2050, the UN projects a rise of 65-84 year olds from 400 million to 1.3 billion.

Why is the population getting older?

The UK example

People are living longer

  • In 1901 life expectancy for men was 49 and 45 for women. By 2001, it will be 75 for men and 80 for women
  • In 1951 there were 300 centenarians. In 2031 there will be 36,000
  • The number of people aged 85 and over trebled between 1961 and 1996 from 350,000 to nearly 1.1 million

Birth rates are decreasing
  • In 1961 there were 3.5 million under fives which will fall to 1.6 million by 2030
  • Women are having children later and fewer babies are being born
  • In just one generation, the number of first time marriages has halved

'Baby boomers' are reaching maturity
  • Postwar 'baby boomers' will be entering their fifties and sixties as we start the new millennium.

In broad terms, what sort of issues does the ageing population create?

How to support the growing number of retired people with fewer younger people in the workforce?

  • In 1961 there were almost four people of working age to support each pensioner; by 2040 there will only be two
  • From 1991 to 2001 the proportion of 20-34 year olds in the population will drop from 21% to 14%

How to provide housing and amenities, especially for elderly, single occupants?
  • In 1994, 18% of men and 39% of women in the 65-74 age group in Britain lived alone, rising to 33% of men and 59% of women aged 75 and over
  • The largest increase among lone dwellers has been among men under 65, which is projected to overtake women and become the biggest group within 10 years

How to restructure work - types of work and environments - to include the growing older workforce?
  • In 1994, only 51% of men aged 60-64 and 69.3% of women aged 45-59 were working
  • By 2000, 35% of the labour force will be aged 45 or over. By 2010, almost 40% will be over 45 while only 17% will be aged 16 to 24
How to care for the increasing number of older people?
  • Disability increases with age, whether physiological - such as vision, strength, dexterity - or psychological - memory, reaction time
  • Projections of the number (and percentage) of severely disabled over 65 year olds in the UK in 2011 and 2051 are 1.4 million (2.2%) and 2.3 million (3.9%) respectively
How to include old people in society?
  • With travel and global mobility threatening the closeness of the traditional family unit, social exclusion amongst the elderly is a real possibility, especially amongst single older men

We live in a cult of youth so there is a social stigma attached to ageing and products targeting the elderly, in spite of the over 50s considerable wealth and savings

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