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Here are the design challenges produced by e-futures. You can see the design responses by clicking on the link at the end of each section.
Coping with change
Becoming more competitive
Understanding the customer
Coping with change
New forms of business models
- anticipating future markets - How can companies benefit from and cater for globalisation?
- avoiding the threats - How can companies and organisations integrate the internet into their business strategy, planning and everyday operations?
- dynamic business innovation - In what ways can design help companies harness innovation?
Electronic government
- communication of information - How can internal and external communication by governments be improved by using the internet?
- ease of access - How can governments increase access to their services in a compelling way?
Learning on-line
- changing when and where we learn, and with whom - What do the new opportunities for learning offer a knowledge economy driven by innovation, creativity and entrepreneurship?
Becoming more competitive
Staying competitive on-line
- understanding new ways of conducting business -
How can businesses stay abreast of threats from start-ups and others eating into their market share on-line?
 - understanding the customer -
In what ways can design help businesses and organisations to understand their customers?
- finding your way in the new networked economy - The networked world is a different place. What questions do companies need to ask themselves in order to survive and prosper?
Brand and communication (nations and businesses)
- creating trust and recognition - It is increasingly recognised that security and trust are fundamental issues for the confidence of consumers. How do transfer existing brands onto the web in ways which attract consumers and offer reassurance? How can the internet be integrated into existing communication strategies?
Understanding the customer
Product and service developments
- understanding end-user needs - Putting the end-user at the heart of the product and service development process offers significant advantage in creating marketable goods and services. How can companies use design to help them respond creatively to increase customer satisfaction?
- dematerialisation of products -
The clear distinction between products and services is becoming blurred through the influence of the internet. In what ways can traditional companies shift towards operating in a dematerialising world?
- humanising technology -
Technology poses both significant benefits and threats to individuals and societies across the world. How can the values of design help to ensure that where consumers interface with technology in products, services and environments, that it is simple, compelling and appropriate?
Personalisation
- understanding user-centred design -
Personalisation allows the customer to adapt a product or a service to their own personality and preferences. It is about putting the customer first and putting the customer in charge. It is already possible to achieve personalisation on digital interfaces. For an example of personalisation on a portal see my.yahoo.com?myHome
What are the implications of personalisation for mass produced products and services?
- designing better interfaces -
As products and services become more sophisticated and increasingly complex in their functionality, it is important to consider the experience for the end-user. This is often determined by the quality of the interface. In what way can design support the development of interfaces which are easy to use and appropriate to the cultural and behavioural qualities of users in global markets?
  
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