When was the last time you heard a good brand? What is the difference between a sonic logo and an audio brand trigger? And why is it becoming more important than ever for businesses to make the right noises?

These are just some of the questions which will be explored at NO!SE, a unique seminar being hosted by the Design Council on 31 October.

For the first time, the event will bring together leading marketeers, branding consultants and academics to explore in depth the role which audio plays in brands. They’ll be considering how audio can be used to create and maintain brand awareness, and they’ll be offering their predictions for the future.

Martin Vinter-Jackson of Enterprise IG, one of the organisers of the event, said: ‘Many people underestimate the powerful role which audio plays in building brands. Its importance will only increase in the future, particularly because of the opportunities that e-business offers audio. With the current rate of technological advancement in this convergent age, audio will become a key medium through which brands will be defined.’

‘NO!SE’ is being hosted by the Design Council as part of Design in Business Week 2000. It is one of more than 50 special events being staged throughout the UK.

ends

notes to editors

1. ‘NO!SE’ is being held at the Design Council, 34 Bow Street, London WC2E 7DL on October 31 2000, beginning at 9am.

2. Admission to the event is free. To register, or for more information, contact Jeremy Walker on 020 7420 5272 or e-mail jeremyw@designcouncil.org.uk

3. ‘NO!SE’ is being produced by Boosey & Hawkes, Sourcetec.net and Enterprise IG.

4. Journalists interested in covering the event, or finding out more about it, should contact Steve Annett at the Design Council media team on 020 7420 5239 or e-mail stevea@designcouncil.org.uk