New Design Council director aims to put design 'at the heart' of business and society

1 February 2001

Clive Grinyer , who has held senior positions in international consultancies and manufacturing companies around the world, has begun his new role as the first Director of Design and Innovation at the Design Council.

Clive will lead the Design Council's research and design teams in developing cutting-edge knowledge and new tools to help businesses, government and education implement effective design and innovation.

Clive Grinyer was one of the founders of the British product design consultancy Tangerine, before being lured to California to set-up a studio for Samsung and IDEO. He later returned to London as European Design Manager for Samsung, and then joined the Anglo American design consultancy, Fitch. Since 1998, Clive has been Head of Product Design at TAG McLaren Audio, He's been responsible for developing a range of music systems which combine the engineering expertise of McLaren F1 with the style and fashion elements of TAG Heuer.

Commenting on his new appointment with the Design Council, Clive said:'I am absolutely delighted to be joining an organisation with which I share a passion for design and its strategic importance. By working to create a culture and environment where it can flourish, we will be aiming to put design at the heart of businesses, organisations and, indeed, society'.