| Shopping trolley - Projects |
The programme provides a platform to develop your own educational project in response to the ideas and issues raised by Seymour Powell’s shopping trolley proposal. Here are some projects which may be relevant. You may also think of others:
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Design your own solution for a ‘better shopping trolley’ which is easy to steer and manoeuvre. Where possible, take your proposal through to working prototype stage, test with users and cost its production.
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Look at another aspect of supermarket shopping apart from the shopping trolley, based on a visit to your local store. It could be till queues, shelving display, car park layout or recycling schemes. Identify and analyse a current problem and present design proposals which address it.
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Think ahead 20 years to a time when we order most of our goods over the internet and there is home delivery. What will Sainsbury’s do with all its high street stores? Present a design management/business case for giving the stores a new function, e.g. social centre, product demonstration site, produce growing centre - and outline your proposals with visuals.
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Devise a creative marketing campaign which promotes the new Seymour Powell shopping trolley as a key reason to visit Sainsbury’s as opposed to any other supermarket using at least three different media (e.g. press advertising, posters, TV commercials, internet).
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Fast-forward 50 years. Describe in words and pictures the inside of tomorrow’s supermarket and the high-tech equipment we might use to do our shopping.
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Write a short story based on the theme of the ‘runaway shopping trolley’.
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We are very interested to hear how you are applying these projects on your course. Please give us feedback by sending an email to betterbydesign@designcouncil.org.uk
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