| Organisation |
Problem |
Response |
Result |
|
Anglepoise
Industrial and manufacturing
Published 29 June 2007
|
A much-loved British heritage brand loses its way in the face of stiff global competition |
Anglepoise undergoes a complete overhaul, relocates to the South East, re-establishes its precision engineering credentials and launches a new generation of luxury products |
Anglepoise finds success with the premium-priced Type3 task light
|
|
Members of Parliament
Public services
Published 24 July 2007
|
Public trust in democracy is falling. How can the public and MPs talk to each other more effectively? |
Designers work with MPs and their constituents to find new ways to communicate at a local level |
Ten-point action plan shows MPs how to rebuild democracy within their communities
|
|
Mrs Massey's
Published 16 October 2007
|
How could a local homemade product be turned into an instantly recognisable and appealing brand? |
Ziggurat Brands uses Mrs Massey’s personality to shape the identity of her products |
Mrs Massey’s products are now available in Fortnum & Mason and Harvey Nichols. The company is in talks with a premium supermarket chain
|
|
Aga
Industrial and manufacturing
Published 17 August 2007
|
Aga and Rayburn were widely recognised brands, but the company wasn’t exploiting them as well as it could |
Aga joins the Designing Demand programme and works with designers to look in depth at its two brands |
New ranges are launched and Aga sees profits rising by 14 per cent, exports up 38 per cent and cookware sales rise from £2million to around £7million in four years
|
|
Ceres Power
Science and technology
Published 28 September 2007
|
As a technology start-up, Ceres Power needed to secure funding to sustain research and product development |
Designing Demand's Innovate programme helped Ceres focus on routes to market beyond domestic heat and power and spread the risk |
Two key partnerships formed, one developing a domestic boiler that combines fuel cells with conventional technology
|
|
Harrison Fisher
Industrial and manufacturing
Published 26 October 2006
|
Losing out to foreign competition |
Rebranding and improved product design |
Projected sales increase of over £800,000
|
|
Innocent Drinks
Retail
Published 08 November 2006
|
How could three friends build a business to help them realise their dream of ‘making every day a bit healthier’? |
Using creative thinking, the trio set up a business that aimed to be ‘a fast growing company that acts responsibly’ |
Eight years after launching, Innocent Drinks has a turnover of £75million
|
|
Kent County Council
Public services
Published 28 November 2006
|
As the nation gets less active, health conditions such as obesity, heart disease, high blood pressure and joint problems are putting pressure on our health and our health service |
Working with residents of an estate in Kent, designers investigated what gets people motivated to stay active |
‘Activmobs’ is developed – a new way of helping people stay healthy by organising and motivating themselves to do the activities they like
|
|
Vitacress
Agriculture
Published 15 December 2006
|
Launch a new brand into the highly competitive packaged salad market in Portugual |
UK-based design team creates a completely new look for packaged salads, enabling Vitacress to stand out on the shelf |
After a £10,500 investment in design the newly launched product exceeds sales expectations by 40 percent in a year
|
|
Invotek
Industrial and manufacturing
Published 20 June 2007
|
Poole-based partitioning company needs to respond to changing environmental regulations |
Designers and suppliers collaborate to create new, more sustainable product |
Invotek launches Strawboard, and is on track for a return on investment of £1million
|
|
B&Q
Industrial and manufacturing
Published 24 November 2006
|
Older customers – a key market for DIY stores – were being put off because many power tools were too hard to use |
An in-depth research project leads to the development of an ergonomically designed product range for all customers |
B&Q develops award-winning products, and makes inclusive design part of its product development process
|
|
Bolton Primary Care Trust
Medical and pharmaceutical
Published 27 November 2006
|
Many people with diabetes find it difficult to make the lifestyle changes they need to stay healthy |
Designers find new ways to help people with diabetes communicate with their doctors |
Patients and health professionals start managing diabetes better – using a pack of cards
|
|
The Energy Saving Trust and London Borough of Lewisham
Environment and ethical
Published 30 November 2006
|
One third of the UK’s greenhouse gas emissions come from our homes. How can design help? |
Design Council team move to a house in Lewisham and test ideas that could help us use less energy |
A new ‘green homes’ service is being tested with 5,000 householders in London
|
|
Serious**
Environment and ethical
Published 25 October 2006
|
Competitors mimicking the company’s logo and brand were giving it a bad reputation |
A new name and colour scheme with new attitude, humour and directness |
Turnover across the entire business has increased by 75% since launch
|
|
OXO International
Industrial and manufacturing
Published 14 November 2006
|
Why can’t kitchen utensils be designed to be easy to use by people with arthritis? |
Extensive user research and innovative design create comfortable tools for all |
Sales increase by 50% year on year
|
|
DFES/Asda
Retail
Published 03 November 2006
|
Getting information about school choices to parents who don’t have web access |
Putting the information where school uniforms are sold: in supermarkets |
500,000 leaflets distributed to parents through Asda
|
|
Oskar
Retail
Published 21 June 2007
|
Mobile phone retailer Oskar has a good share of the Czech market, but struggles to attract higher paying customers |
Design agency Enterprise IG develops new retail concept to articulate the brand’s strengths |
Sales rise by up to ten per cent in redesigned stores, and the enhanced value of the company attracts a buy out by Vodafone
|
|
Challs International
Industrial and manufacturing
Published 24 October 2006
|
Getting noticed by supermarket buyers |
Rebranding, repositioning, repackaging |
Sales increased by 35%
|
|
University of Sussex
Service sector
Published 24 October 2006
|
Undergraduate applications to the university were falling |
An innovative and inclusive brand identity used consistently by all university departments |
Student applications to the university rose by 22%
|
|
NPSA
Public services
Published 27 October 2006
|
Everyone knows hand hygiene is important in hospital. But how can staff and patients’ habits be changed? |
An engaging poster campaign on hospital wards |
The campaign is rolled out nationally, which could save 450 lives a year
|
